© 2019 by Sherwesh Bajracharya.

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Nepal Tourism Branding

This is a project I undertook while at university and has a special place in my heart. The brief was to design a visual identity for an imagined tourism promotion organisation for Nepal. I elected to combine the Himalayan state’s striking national colours, the shape of a mountain and the iconic shape of their flag to create a brand new logo mark for the organisation. As a finishing touch I wove a pattern out of topographic lines to add a touch of refined decoration to their marketing collateral.